Hi, I’m Abel
I’m a social scientist doing work that figures out how people behave, why they do it, and how to change it. Check out my sample projects to get a sense of what this looks like.
As a co-founder of XandY I help organizations understand why people do what they do. Once we get that data, I help design and test strategies that make them more successful.
As a prof at U of Cincy I publish scientific research on social psychology, behavioral science, and strategic communication. I also lead teams of researchers and teach courses on research methods and communication strategy.
Sample Projects
Here’s some things I’ve enjoyed working on recently:
~ Helping a $6B renewable energy company land a major development deal through a custom analysis of consumer behavior.
~ Building models predicting citizens’ conservation behavior in 12 countries for National Geographic.
~ Interviewing Fortune 500 advertising execs to improve UX on a SaaS ad tech platform.
~ Testing how digital ads perfectly tailored to a target audience can change real-world public opinion on polarizing issues like climate change.
~ Beating the best election forecasts by adding candidates’ Wikipedia pageviews to our own prediction model.
~ Designing and executing the best (so far) analysis of crypto user behavior, and seeing it covered in Forbes and Fox Business.
~ Helping my grad students land their dream positions.
First Principles
First Principles
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CV and Resume
If you’re interested in my academic work:
If you’re interested in my industry & consulting work: